Underground · London · One night, one tribe
SESSION 97
SHOWCASE • Season 9 • 2026-2027
Counting down…
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Description
Duration
Cookie Preferences
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30 days
Google Tag Manager simplifies the management of marketing tags on your website without code changes.
Name
Description
Duration
td
Registers statistical data on users' behaviour on the website. Used for internal analytics by the website operator.
session
cookiePreferences
Registers cookie preferences of a user
2 years
Statistics cookies collect information anonymously. This information helps us understand how visitors use our website.
Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com (opens in a new window)
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Description
Duration
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
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Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
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6 months after last activity
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2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
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2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
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2 years
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24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
SourceBuster is used by WooCommerce for order attribution based on user source.
Name
Description
Duration
sbjs_session
The number of page views in this session and the current page path
30 minutes
sbjs_udata
Information about the visitor’s user agent, such as IP, the browser, and the device type
session
sbjs_first
Traffic origin information for the visitor’s first visit to your store (only applicable if the visitor returns before the session expires)
session
sbjs_current
Traffic origin information for the visitor’s current visit to your store
session
sbjs_first_add
Timestamp, referring URL, and entry page for your visitor’s first visit to your store (only applicable if the visitor returns before the session expires)
session
sbjs_current_add
Timestamp, referring URL, and entry page for your visitor’s current visit to your store
session
sbjs_migrations
Technical data to help with migrations between different versions of the tracking feature
session
Marketing cookies are used to follow visitors to websites. The intention is to show ads that are relevant and engaging to the individual user.
Facebook Pixel is a web analytics service that tracks and reports website traffic.
Service URL: www.facebook.com (opens in a new window)
Name
Description
Duration
_fbc
Used to track the last session visit.
12 months
_fbp
Used to track the user across multiple sessions.
3 months
fr
Used to track the user across multiple sessions.
3 months
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